Whether you are building a business or an audience, the importance of strategic branding is paramount. And it is not something that can wait until later, unless you want to throw away opportunities for success.
Category Archives: marketing
Writing About Writing — The Golden Audience Pool
The thing about your deepest and most profound thoughts and ideas is that they are always more niche. Wanderings of our heart, philosophical or moral convictions, and our most niche work may fuel our purpose and ignite stimulating conversations, yet these pieces cannot pull the views that platitude pieces do.
Brand Building — The Importance of Consistency in Purpose
Consistency is key to the sustainability of any brand. This applies to visual and audial consistency as well as a less tangible consistency — the consistency of purpose. Of course, it is important to be consistent in imagery, audio, tone and design— but the only reason the consistent look or sound of your brand matters is because of…
Writers — Your Usernames Matter
If your username or web address would not sound legitimate coming out of your mouth on the world stage, it does not sound legit now. Plus, there are many other reasons why your user-names matter.
Why You Have Fewer Views When You Distribute More — Writing and Social Media
Almost every strategy used by social media specialists has simple logic and math at its core. Yes, social phycology plays a huge role in social media strategy. But phycology does not outweigh pragmatism, basic math, or the simple rules of life.