Whether you are building a business or an audience, the importance of strategic branding is paramount. And it is not something that can wait until later, unless you want to throw away opportunities for success.
Category Archives: social media
Letting Go of Gender Expectations
My son was born a male, is attracted to males and has always chosen more feminine dress, expression and behaviors. But he does not identify as she. This is hard for some people to understand. But to him, it’s simple. And he wishes it wasn’t even a thing.
Writing About Writing — The Golden Audience Pool
The thing about your deepest and most profound thoughts and ideas is that they are always more niche. Wanderings of our heart, philosophical or moral convictions, and our most niche work may fuel our purpose and ignite stimulating conversations, yet these pieces cannot pull the views that platitude pieces do.
Those Who Value You Most Will Value Your Work The Least
Have you ever had a brilliant idea and been so excited to tell your people that you fantasize about it until you meet again? Have you finally reached that moment to be met with a list of reasons why your idea won’t work? Have you poured your heart into your writing or your craft and presented it to your most beloved? Were you shocked by some who didn’t even read it or barely commented?
Writer’s Block — A Mythical Creature From a Parallel Universe
Writer’s block is some giant red dragon that any writer must eventually slay — or wither and be forgotten. We must find our way through some magical castle and conjure the infallible writer’s knight — to help us slay this giant red dragon before every word we have ever written or thought is burned up by the breath of this mysterious beast.
A Colorless White World
Writing this title, ‘A Colorless White World’, I get a sinking feeling in the pit of my stomach. With a title like this, I may generate immediate disgust by some readers. A colorless world doesn’t sound good. And as a white person, I cannot talk about anything societal in my world that is ‘not good’ because of my ‘white privilege’. Implying that I suffer from anything — especially related to race — or that anything is being forced upon me will surely be followed up by accusations of my white privilege, entitlement and ingratitude.
Brand Building — The Importance of Consistency in Purpose
Consistency is key to the sustainability of any brand. This applies to visual and audial consistency as well as a less tangible consistency — the consistency of purpose. Of course, it is important to be consistent in imagery, audio, tone and design— but the only reason the consistent look or sound of your brand matters is because of…
Destructive Criticism | Arguing With Your Haters Online is a Waste of Time
Successful people do not waste their time arguing with naysayers — arguing with destructive people is not constructive When I was small, all the kids in our small town wanted to go to my Granny’s house on Halloween. It was everyone’s favorite stop, and they would talk about it for weeks before the holiday. Children would evenContinue reading “Destructive Criticism | Arguing With Your Haters Online is a Waste of Time”
Writers — Your Usernames Matter
If your username or web address would not sound legitimate coming out of your mouth on the world stage, it does not sound legit now. Plus, there are many other reasons why your user-names matter.
Why You Have Fewer Views When You Distribute More — Writing and Social Media
Almost every strategy used by social media specialists has simple logic and math at its core. Yes, social phycology plays a huge role in social media strategy. But phycology does not outweigh pragmatism, basic math, or the simple rules of life.