Almost every strategy used by social media specialists has simple logic and math at its core. Yes, social phycology plays a huge role in social media strategy. But phycology does not outweigh pragmatism, basic math, or the simple rules of life.
If you are a writer who wasn’t aware of the importance of these curly little guys, now you know. They matter. You never know who will see your work. Depending on the level of professionalism they are seeking, those ‘dumb’ quotes might be what stops them from looking further.